If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. Prices reflect this, making it much less expensive to use a Digital Ad license. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.ĭigital advertisements also have different usage patterns compared to websites. HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license? This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it. We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. You can use this type of license to embed fonts into digital ads, such as ads built using HTML5. If the website starts getting more traffic, simply place a new order for the additional monthly pageviews you require, as Pay Once webfont pageviews are cumulative. This license does not need to be renewed.įor example, if you order a license that covers 10,000 monthly pageviews, you will remain within your license as long as you do not get more than 10,000 views per month.

You get a monthly pageview allowance for your webfonts.

Agencies responsible for multiple websites, for example web design agencies or hosting providers, may not share a single webfont license across multiple websites.Įvery time the webpage using the webfont kit is loaded (i.e, the webfont kit CSS which holds the rule is called) the counting system counts a single pageview for each webfont within the webfont kit.įor usage in graphic images shown on the website, consider a Desktop license instead as most allow for it.

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